Biography

Alex is a passionate connector, problem-solver and educator who understands that leadership and service go hand in hand. She translates ideas into real products, programs and experiences, by identifying and removing barriers for success. She communicates the big picture effectively to a variety of target demographics. She has worked with non-profits, private and public companies, as well as government agencies.

Alex works or has worked with NASA, Google, Future Frontiers, Nesta, Space Frontier Foundation, Moon Express, The Mars Society, Orbital Assembly Corp, Lifeship, SSIA Technologies, Audio Visual Imagineering and many others in the NewSpace, unusual tech, visitor attraction/outreach and incentive prize sectors, providing strategic, marketing, fundraising, creative and programmatic consulting. She runs an innovative educational business, Rocket City Lasers, and presents planetarium shows locally to stay in touch with audiences and customers.

Alex is also active in Urban Air Mobility (aka Flying Cars), and serves as a member of the Alabama Joint Senate Study Commission on Advanced Air Mobility  as well as an advisor to the Community Air Mobility Initiative.  In 2015/16, she was principal consultant to Uber Elevate, an industry initiative to encourage and support this new form of transportation. In 2017, Alex became Head of Product for the autonomous eVTOL, Cora, at Kitty Hawk (now Wisk) and then became Head of Operations for the single seat eVTOL, Flyer in 2018.  

From 2011 until 2014, she led the Google Lunar XPRIZE - the largest incentive prize of all time - with a $30million prize purse, inspiring entrepreneurs to reach for the Moon.

Alex is credited with breaking new ground in aviation by bringing Zeppelin airships back to the U.S. after 70 years as co-founder and CEO of Airship Ventures, a company founded in 2007 using airships for passenger flights, science research, and media.  

Prior to Airship Ventures, Alex served as the Executive Director and CEO of the Chabot Space & Science Center in Oakland, CA, where she managed fundraising efforts, developed exhibitions and led major programs with school district, university and agency partners. 

Between 1996 and 2002, Alex was a key member of the team that conceived, fundraised and built the National Space Centre, the UK’s premier visitor attraction on space and astronomy. As Creative Director and Programs Director, Alex was responsible for the exhibitions, immersive theater, artifact acquisition and establishing the public outreach programs.

She has authored several books for children and adults about space and presented BBC Television's "Final Frontier" for two years – a magazine show about astronomy and space. She served on her son's School Board as an elected Trustee.

Alex holds a degree in Astrophysics from the University of Leicester in the United Kingdom, and is a US Citizen. She is based in Huntsville, AL.