Biography

Alex is a connector, creator, communicator and educator who thrives at the intersection of big ideas and real-world impact. Whether she's launching space startups, shaping the future of flight, or sparking curiosity through immersive science experiences, Alex brings vision and clarity to complex challenges—and helps others do the same.

She’s worked across sectors with big organizations like NASA, Google and Uber, and supported many smaller non profits impacting space and education. As a seasoned leader and doer, Alex applies deep thought to strategic planning and program design as well as marketing, fundraising, and creative direction. Her work spans NewSpace, unusual tech, visitor attractions, and community building. She’s known for turning bold ideas into programs that engage, inspire, and deliver results.

Currently Alex is active with SSIA Technologies, a highly seasoned planetarium and immersive technology company, providing insight and support for new projects. She is the founder and CEO of Rocket City Lasers/Rocket City STEM, an innovative educational business situated at a downtown Huntsville entertainment destination, providing after school and camp experiences for middle schoolers. She also leads the volunteer Von Braun Astronomical Society, presenting shows in its vintage planetarium and sharing her love of the night sky with her telescopes at community outreach events. 

A longtime science communicator, Alex has had fun authoring books for both kids and adults about the cosmos. Her first full time job was in production at the BBC, with some small diversions into local radio. She spent two years presenting the BBC’s Final Frontier, a television series on astronomy and space and is currently a part time radio program producer for her local public radio station - WLRH. 

As a strong advocate for Urban Air Mobility ( a.k.a 'Flying Cars') Alex serves on the Alabama Joint Senate Study Commission on Advanced Air Mobility. She was a principal consultant for Uber Elevate in its early days and later joined Kitty Hawk (now Wisk) as Head of Product for the autonomous eVTOL, Cora. In 2018, she became Head of Operations for Flyer, a single-seat personal aircraft, overseeing test operations.

Earlier in her career, Alex led the $30 million Google Lunar XPRIZE—then the largest incentive prize ever—fueling global efforts to send private missions to the Moon. As co-founder and CEO of Airship Ventures, she helped bring Zeppelin airships back to the U.S. after 70 years, using them for passenger flights, scientific research, and media.

Before that, Alex served as Executive Director and CEO of the Chabot Space & Science Center in Oakland, CA, where she led major fundraising, exhibition development, and educational partnerships. She was also a founding leader of the UK’s National Space Centre, where she helped imagine and build the country's flagship space science attraction from the ground up.

Alex is a proud mom, a former school board trustee, Great Pyrenees owner (which requires infinite patience), occasional member of the Huntsville Master Chorale, and a firm believer in the power of curiosity. She holds a degree in Astrophysics from the University of Leicester, UK and proudly calls Huntsville, Alabama home.