Biography

I figure out how to make remarkable things happen and then I deliver them!

Alex leads bold, mission-focused work where technology meets public impact. With a track record across space, advanced air mobility, and science engagement, she specializes in translating audacious ideas into real-world programs by building the partnerships, teams, and narratives that make such projects succeed. Whether the work is technical, cultural, or operational, she focuses on progress you can measure and experiences that matter.

She leads teams through ambiguity, turns complex technical ideas into strategies and experiences people can engage with, and brings momentum to initiatives that need both vision and execution.

Across her career, Alex has worked with major organizations including NASA, Google, and Uber, while also helping smaller nonprofits strengthen programs, partnerships, and community impact. She leads teams through ambiguity, turns complex technical ideas into strategies and experiences people can engage with, and brings momentum to initiatives that need both vision and execution.

Currently Alex supports new project development with SSIA Technologies, a seasoned planetarium and immersive technology company. She is also the founder and CEO of Rocket City Lasers/Rocket City STEM, an education business in downtown Huntsville delivering after-school and camp experiences for middle school students. In addition, she leads the volunteer-run Von Braun Astronomical Society, presenting programs in its vintage planetarium and expanding public outreach through telescope events and community programming.

Alex is also an advocate and practitioner in Advanced Air Mobility (“flying cars”). She serves on the Alabama Joint Senate Study Commission on Advanced Air Mobility, was a principal consultant for Uber Elevate in its early days, and later joined Kitty Hawk (now Wisk) as Head of Product for the autonomous eVTOL, Cora. In 2018, she became Head of Operations for Flyer, a single-seat personal aircraft, overseeing flight operations.

Earlier, Alex led the $30M Google Lunar XPRIZE, catalyzing global efforts to send private missions to the Moon. As co-founder and CEO of Airship Ventures, she helped bring Zeppelin airships back to the U.S. after 70 years for passenger flights, scientific research, and media.

Her leadership also includes major visitor-attraction and education roles: Alex served as Executive Director and CEO of the Chabot Space & Science Center in Oakland, CA, guiding fundraising, exhibition development, and educational partnerships. She was also a founding leader of the UK’s National Space Centre, helping imagine and build the country’s flagship space science attraction from the ground up.

A longtime science communicator, Alex began her career in production at the BBC and spent two years presenting The Final Frontier, a television series on astronomy and space. She has authored books for kids and adults about the cosmos and currently produces a weekly 'curiosity' show for Huntsville’s public radio station, WLRH.

Alex is a proud mom, a former school board trustee, Great Pyrenees owner (which requires infinite patience), occasional member of the Huntsville Master Chorale, and a firm believer in the power of curiosity. She holds a degree in Astrophysics from the University of Leicester, UK and proudly calls Huntsville, Alabama home.